In an attempt to entice
families to spend more time outdoors and share their experiences, LL Bean
launched their "Million Moment Mission" as their 100th anniversary
celebration highlight.
For every moment shared to
others, Bean pledges to donate a dollar to the National Park Foundation until
it reaches a million dollars. According to Bean, the concept is to get people
to utilize online social media to share their experiences outdoors (via photos,
video, writing blogs and commenting). The money from that will be raised will
be dedicated to connecting the youth to their national parks.
This was prompted by a new
survey from L.L. Bean and the NPF shows that 60% of children are spending less
than one hour outside per day, with 59% of parents admitting to spending even
less time outside due to various constraints.
The results are enough to
concern them, noting that families tend to spend more time indoors and eventually
miss out on the emotional and physical benefits of spending time outside.
LL Bean is kicking off
their centennial anniversary promotions through a mission with NPF, a new line
of special outdoor gear and the debut of their 'LL Bean Bootmobile'.
The Bootmobile is a boot
measuring 20 ft in length and 13 ft in height, built to scale by a specialty
fabrication store in Florida, named Echo Artz. It is basically a Ford F-250
Super Duty truck with a huge boot made of fiberglass atop it. LL Bean
Bootmobile has 800 lb-ft of torque, 400 horsepower and can tow up to 4 tonnes.
In fact, the shoe's laces consists of 12 strands of mooring rope braided
together and can tow up to 106,000 pounds!
According to them, they are
hoping that people will spend outdoors and support national parks, and in
effect, pass on a legacy to the next generation. Indeed, there seems to be no
better way to sustain and protect the country's natural treasures than to
inspire a new generation of outdoor lovers (through introducing them to national
parks).
The outdoors gear retailer
from Maine was founded in 1912 by Leon Leonwood (hence, the LL) Bean after
going on a hunting trip with wet and cold feet. He launched the firm with just
one item -- the Maine Hunting Shoe -- which remains one of their staples
up to this day.
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